Office Max's Elf Yourself
✖ THE ORIGINAL VIRAL SENSATION
Elf Yourself came to embody the very definition of “viral” and was a bona fide smash success from the moment we launched it. Marrying never-before-seen production techniques and technology usually reserved for Hollywood films, we combined real-time video motion tracking with a headshot customization tool — an irresistible but dead simple social hook that took the internet by storm.
In its first two years, the site racked up over 200 million visits and saw the creation of over 100 million elves. We set the standard for the barrage of “[INSERT PHRASE HERE] Yourself” sites and apps that continue to permeate the 'net today.
THROWBACK THURSDAY MEDIA COVERAGE