wreck your worries

We just launched a new site for Northwestern Mutual - wreckyourworries.com. Type in a worry (or anything), pick from 1 of 5 wrecking tools, then smash it to bits. Check out the site here.

eat that, subservient chicken (my last elf yourself post, i promise)

Nice article over at Advertising Age sums up the incredible success of elfyourself.com (down for the season, unfortunately). In 5 short weeks, over 36 million visited the site, and 10 million+ elves were created. Read the article here.

elf yourself, part 3

Elf Yourself on Good Morning America: